Distinctive positioning. Clear messaging. Compelling products.
Cornelius Mangold guides the transformation of owner-managed companies. His focus is on bridging the gaps between strategy and execution, as well as across departments.
Starting with business objectives, he translates strategic decisions into a clear, actionable positioning—across organization, communication, and sales—with measurable results.
Selected Projects
“Digital transformation rarely fails because of technology.”
Target Audiences
Cornelius Mangold’s work primarily takes place within owner-managed industrial SMEs.
Cornelius Mangold’s work is primarily focused on owner-managed medium-sized industrial businesses – manufacturers of furniture, fittings, construction and interior design products, as well as suppliers of products that require explanation.
What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.
Industries
Interior Design
Furnishings
Lighting
AUTHENTICS / BERLINOVO / BRUNNER / CROSO / DMY / FLÖTOTTO / FSB / HENN / JAHR GRUPPE / KLUDI / KRALL UND ROTH / MAGAZIN / MAWA LIGHTING / PREDIGER LICHTBERATER / SERIEN LIGHTING / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY / VORWERK
MAGAZIN / MYTOYS / PREDIGER LICHTBERATER
BERGFÜRST / EIGENSONNE / FLEETBOARD / GK SOFTWARE / KOLLEX / MERCEDES-BENZ GLOBAL SERVICES & PARTS / MYHAMMER / NEWWORK SOFTWARE / VVIINN
BERGFÜRST / BERLINOVO / DEUTSCHE EIGENHEIM / GESOBAU / JAHR GRUPPE / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY
CORNELSEN / MERCEDES-BENZ NEXT
BER BERLIN BRANDENBURG AIRPORT / BROSE / FLEETBOARD / DLR / MERCEDES-BENZ NEXT / MERCEDES-BENZ GROUP / PTV GROUP
ALBA / ALBA GROUP / SOEX / EIGENSONNE
BUSCH VACUUM SOLUTIONS / THYSSENKRUPP
.CPC
HUGO BOSS AG / NOMOS GLASHÜTTE
JÄGERMEISTER / RAUSCH SCHOKOLADEN
Services
Pitch Narratives / Stakeholder Insights / Brand Positioning / Brand Architecture / Branding Concepts
Naming / Logo / CI Corporate Identity
CRM strategy / Brand Experience / Customer Experience / Corporate Communications / Content Marketing / Video Concepts / Video Production / Spatial Programming / Branded Pop-ups
Implementation / Upskilling / Journey Management / Transformation Management / Brand Management / Marketing Analytics
Methodoly
The collaboration begins with understanding – through targeted discussions with senior managers and relevant stakeholders within the company. This leads to a clear positioning that provides internal guidance and presents a consistent image externally. Cornelius Mangold guides this process – ensuring it is transparent to all departments – from strategic development right through to implementation.
What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.
“Mission statements from the past offer no answers to the challenges ahead.”
References
Cornelius Mangold works with teams that he often assembles from company employees and freelancers. As a co-founder and co-owner, he was responsible for the core areas of strategy, concept, and copywriting at the agency Realgestalt until 2019.

Multiple awards
BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenné Award
10 Principles of Transformation.
Cornelius Mangold


Questions? Ideas? Contact me!
Call
+49 30 3940 4726
Email
smile@corneliusmangold.com
Connect on
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