Distinctive positioning. Clear messaging. Compelling products.

Cornelius Mangold guides the transformation of owner-managed companies. His focus is on bridging the gaps between strategy and execution, as well as across departments.

Starting with business objectives, he translates strategic decisions into a clear, actionable positioning—across organization, communication, and sales—with measurable results.

Selected Projects

“Digital transformation rarely fails because of technology.”

Target Audiences

Cornelius Mangold’s work primarily takes place within owner-managed industrial SMEs.

Cornelius Mangold’s work is primarily focused on owner-managed medium-sized industrial businesses – manufacturers of furniture, fittings, construction and interior design products, as well as suppliers of products that require explanation.

What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.

Industries

Architecture
Interior Design
Furnishings
Lighting

AUTHENTICS / BERLINOVO / BRUNNER / CROSO / DMY / FLÖTOTTO / FSB / HENN / JAHR GRUPPE / KLUDI / KRALL UND ROTH / MAGAZIN / MAWA LIGHTING / PREDIGER LICHTBERATER / SERIEN LIGHTING / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY / VORWERK

Retail and e-commerce

MAGAZIN / MYTOYS / PREDIGER LICHTBERATER

Platforms, Software

BERGFÜRST / EIGENSONNE / FLEETBOARD / GK SOFTWARE / KOLLEX / MERCEDES-BENZ GLOBAL SERVICES & PARTS / MYHAMMER / NEWWORK SOFTWARE / VVIINN

Finance and real estate

BERGFÜRST / BERLINOVO / DEUTSCHE EIGENHEIM / GESOBAU / JAHR GRUPPE / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY

Education and media

CORNELSEN / MERCEDES-BENZ NEXT

Mobility

BER BERLIN BRANDENBURG AIRPORT / BROSE / FLEETBOARD / DLR / MERCEDES-BENZ NEXT / MERCEDES-BENZ GROUP / PTV GROUP

Energy and environment

ALBA / ALBA GROUP / SOEX / EIGENSONNE

Manufacturing

BUSCH VACUUM SOLUTIONS / THYSSENKRUPP

Consulting

.CPC

Lifestyle

HUGO BOSS AG / NOMOS GLASHÜTTE

Food

JÄGERMEISTER / RAUSCH SCHOKOLADEN

Services

Brand

Pitch Narratives / Stakeholder Insights / Brand Positioning / Brand Architecture / Branding Concepts

Design

Naming / Logo / CI Corporate Identity

Communication

CRM strategy / Brand Experience / Customer Experience / Corporate Communications / Content Marketing / Video Concepts / Video Production / Spatial Programming / Branded Pop-ups

Growth

Implementation / Upskilling / Journey Management / Transformation Management / Brand Management / Marketing Analytics

Methodoly

The collaboration begins with understanding – through targeted discussions with senior managers and relevant stakeholders within the company. This leads to a clear positioning that provides internal guidance and presents a consistent image externally. Cornelius Mangold guides this process – ensuring it is transparent to all departments – from strategic development right through to implementation.

What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.

“Mission statements from the past offer no answers to the challenges ahead.”

References

Cornelius Mangold works with teams that he often assembles from company employees and freelancers. As a co-founder and co-owner, he was responsible for the core areas of strategy, concept, and copywriting at the agency Realgestalt until 2019.

Multiple awards

BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenné Award

10 Principles of Transformation.

Cornelius Mangold

Source: Wolf Silveri
Source: Wolf Silveri

Questions? Ideas? Contact me!

Call
+49 30 3940 4726

Email
smile@corneliusmangold.com

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