Brand leadership for companies that want to remain relevant in the long-run

Behind popular companies are ideas from people who are convinced of their success. Cornelius Mangold develops brands for companies – strategically, holistically and sustainably – so that this initial spark ignites even after years and over great distances.

Best Cases

Narrative Branding, Naming, Brand Design

More about GK Software

Brand positioning and implementation

More about mawa lighting

Corporate design and naming

More about BER Airport

Corporate publishing and innovation communication

More about Mercedes-Benz next

International brand campaign

More about door handles and FSB

„Brand management is the opposite of the Chinese Whispers game.“

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Industries

Architecture
Interior Design
Furnishings
Lighting

AUTHENTICS / BERLINOVO / BRUNNER / CROSO / DMY / FLÖTOTTO / FSB / HENN / JAHR GRUPPE / KLUDI / KRALL UND ROTH / MAGAZIN / MAWA LIGHTING / PREDIGER LICHTBERATER / SERIEN LIGHTING / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY / VORWERK

Retail and e-commerce

MAGAZIN / MYTOYS / PREDIGER LICHTBERATER

Platforms, Software

BERGFÜRST / EIGENSONNE / FLEETBOARD / GK SOFTWARE / KOLLEX / MERCEDES-BENZ GLOBAL SERVICES & PARTS / MYHAMMER / NEWWORK SOFTWARE / VVIINN

Finance and real estate

BERGFÜRST / BERLINOVO / DEUTSCHE EIGENHEIM / GESOBAU / JAHR GRUPPE / SIEMENS REAL ESTATE / TISHMAN SPEYER GERMANY

Education and media

CORNELSEN / MERCEDES-BENZ NEXT

Mobility

BER BERLIN BRANDENBURG AIRPORT / BROSE / FLEETBOARD / DLR / MERCEDES-BENZ NEXT / MERCEDES-BENZ GROUP / PTV GROUP

Energy and environment

ALBA / ALBA GROUP / SOEX / EIGENSONNE

Metal Industry

THYSSENKRUPP

Consulting

.CPC

Lifestyle

HUGO BOSS AG / NOMOS GLASHÜTTE

Food

JÄGERMEISTER / RAUSCH SCHOKOLADEN

Services

Brand

Pitch Narratives / Stakeholder Insights / Brand Positioning / Brand Architecture / Branding Concepts

Design

Naming / Logo / CI Corporate Identity

Communication

CRM strategy / Brand Experience / Customer Experience / Corporate Communications / Content Marketing / Video Concepts / Video Production / Spatial Programming / Branded Pop-ups

Growth

Implementation / Upskilling / Journey Management / Transformation Management / Brand Management / Marketing Analytics

Target Groups

B2B + B2B2C + B2C = B2P

Target groups are often limited by common categorization. Customers, employees, and stakeholders often have different expectations.

Behind every business contact is a consumer who shares their experiences with others.

It’s about people.

Find yourself

Global players, hidden champions, next unicorns, old and new economy, family business, SME.

Your size is our size

„Models from the past do not provide answers for the challenges to come.“

Brand and product launches developed as a team

Responsible for strategy and concept, Mangold ensured the high-quality of projects, working together with expert teams. The agency Realgestalt co-founded by Cornelius Mangold (co-owner until 2019) often provided the framework for collaboration.

Multiple awards

BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenné Award

10 Reasons why Mangold is good for branding

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