Strategic development of corporate brands

It’s not just companies and products that are popular. It’s people who believe in them. Management of brands is about making sure that spark stays lit even after years and distance.

Cornelius Mangold advises people who see brand management as a means to create value – adding to ROI.

Brand positioning and implementation

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Corporate design and naming

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Corporate publishing and innovation communication

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International brand campaign

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„Brand management is the opposite of the Chinese Whispers game.“

Learn more about successful branding

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Industries

Architecture
Interior Design
Furnishings
Lighting

HENN / FSB / croso / KLUDI / Brunner / FLÖTOTTO / Authentics / MAGAZIN / VORWERK / Krall und Roth / prediger Lichtberater / serien lighting / mawa / DMY

Retail and e-commerce

MAGAZIN / MyToys / prediger Lichtberater

Platforms, Software

GK Software / NEWWORK SOFTWARE / Mercedes-Benz Global Services & Parts / FLEETBOARD / EIGENSONNE / Kollex / BERGFÜRST / MyHammer

Finance and real estate

BERGFÜRST / GESOBAU / DEUTSCHE EIGENHEIM

Education and media

Cornelsen / Mercedes-Benz next

Mobility

Mercedes-Benz next / PTV Group / Brose / FLEETBOARD / DLR / BER / Mercedes-Benz Group, ehemals DAIMLER

Energy and environment

ALBA / ALBA Group / SOEX / EIGENSONNE

Metal Industry

Thyssenkrupp

Consulting

.CPC

Lifestyle

NOMOS Glashütte / HUGO BOSS AG

Food

Rausch Schokoladen / Jägermeister

Services

Brand

Pitch Narratives / Stakeholder Insights / Brand Positioning / Brand Architecture / Branding Concepts

Design

Naming / Logo / CI Corporate Identity

Communication

CRM strategy / Brand Experience / Customer Experience / Corporate Communications / Content Marketing / Video Concepts / Video Production / Spatial Programming / Branded Pop-ups

Growth

Implementation / Upskilling / Journey Management / Transformation Management / Brand Management / Marketing Analytics

Target Groups

B2B + B2B2C + B2C = B2P

Target groups are often limited by common categorization. Customers, employees, and stakeholders often have different expectations.

Behind every business contact is a consumer who shares their experiences with others.

It’s about people.

Find yourself

Global players, hidden champions, next unicorns, old and new economy, family business, SME.

Your size is our size

„Models from the past do not provide answers for the challenges to come.“

Brand and product launches developed as a team

Responsible for strategy and concept, Mangold ensured the high-quality of projects, working together with expert teams. The agency Realgestalt co-founded by Cornelius Mangold (co-owner until 2019) often provided the framework for collaboration.

Multiple awards

BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenné Award

10 Reasons why Mangold is good for branding

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