Brand leadership for companies that want to remain relevant in the long-run

Behind popular companies are ideas from people who are convinced of their success. Cornelius Mangold develops brands for companies – strategically, holistically and sustainably – so that this initial spark ignites even after years and over great distances.

Best Cases

Narrative branding, naming, brand design

More about GK Software

Brand positioning and implementation

More about mawa lighting

Corporate design and naming

More about BER Airport

Corporate publishing and innovation communication

More about Mercedes-Benz next

International brand campaign

More about door handles and FSB

„Brand management is the opposite of the Chinese Whispers game.“

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Industries

Architecture
Interior Design
Furnishings
Lighting

Retail and e-commerce

Platforms, Software

Finance and real estate

Education and media

Mobility

Energy and environment

Manufacturing

Consulting

Lifestyle

Food

Services

Brand

Design

Communication

Growth

Target Groups

B2B + B2B2C + B2C = B2P

Target groups are often limited by common categorization. Customers, employees, and stakeholders often have different expectations.

Behind every business contact is a consumer who shares their experiences with others.

It’s about people.

Find yourself

Global players, hidden champions, next unicorns, old and new economy, family business, SME.

Your size is our size

„Models from the past do not provide answers for the challenges to come.“

Brand and product launches developed as a team

Responsible for strategy and concept, Mangold ensured the high-quality of projects, working together with expert teams. The agency Realgestalt co-founded by Cornelius Mangold (co-owner until 2019) often provided the framework for collaboration.

Multiple awards

BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenné Award

10 Reasons why Mangold is good for branding

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