Corporate design and naming for BER Airport

Working with contradictions. According to the briefing, a unique logo was required featuring, for example, a plane or runway. Generic symbols are hard to balance with uniqueness. Mangold integrated key stakeholders at the start of the project to develop a better idea.

Keeping the bigger picture in focus. In the end, a simple rectangle with the first three letters of the capital as the only logomark inside did not match the brief, but it did fit the brand positioning, the edginess of the destination – the abbreviation works perfectly for the airport identity.

Successfully forging alliances. Since then, the capital city airport’s IATA code BER has taken on a life of its own as a name thanks to fabulous strategic cooperation between all those in charge of strategy, creation, and corporate communication.