GK Software achieves its business goals with new brand positioning

Positioning. GK integrated cloud computing, AI and machine learning into its system solutions very early on and marketed them on its own full-service platform as well as on cloud computing platforms from partners. The company should therefore be positioned in a more agile and dynamic way for future business goals. The aim: easier access to new markets and more qualified recruitment

Naming. It’s GK! Among the new customers in the USA, ‘GK’ has become a short form of the name ‘GK Software’. Idea: The trademark, wordings, sub-brands and trademark protection are further developed around the much less formal-sounding initials. Result: New name + new identity = new self-perception

Implementation. Employees from various locations meet once a year. The new brand name, new brand logo and updated corporate design were presented on this occasion. In collaboration with the marketing team, in-house and freelance designers, the website was relaunched as a central medium. It has since been gradually developed into a platform for brand management.