{"id":899,"date":"2025-02-07T18:41:55","date_gmt":"2025-02-07T17:41:55","guid":{"rendered":"https:\/\/corneliusmangold.com\/?post_type=project&p=899"},"modified":"2025-03-27T19:29:27","modified_gmt":"2025-03-27T18:29:27","slug":"gk-software-achieves-its-business-goals-with-new-brand-positioning","status":"publish","type":"project","link":"https:\/\/corneliusmangold.com\/en\/gk-software-achieves-its-business-goals-with-new-brand-positioning\/","title":{"rendered":"GK Software achieves its business goals with new brand positioning"},"content":{"rendered":"\n
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Source: Attila Hartwig<\/figcaption><\/figure>\n\n\n\n
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Source: Attila Hartwig<\/figcaption><\/figure>\n\n\n\n

Leading retailers rely on GK Software. Arrived in the world of global players, Germany’s hidden champion confidently positions itself with a new name and corporate design.<\/p>\n\n\n\n

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Positioning.<\/strong> GK integrated cloud computing, AI and machine learning into its system solutions very early on and marketed them on its own full-service platform as well as on cloud computing platforms from partners. The company should therefore be positioned in a more agile and dynamic way for future business goals. The aim: easier access to new markets and more qualified recruitment<\/p>\n<\/div>\n\n\n\n

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Naming.<\/strong> It’s GK! Among the new customers in the USA, \u2018GK\u2019 has become a short form of the name \u2018GK Software\u2019. Idea: The trademark, wordings, sub-brands and trademark protection are further developed around the much less formal-sounding initials. Result: New name + new identity = new self-perception<\/p>\n<\/div>\n\n\n\n

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Implementation<\/strong>. Employees from various locations meet once a year. The new brand name, new brand logo and updated corporate design were presented on this occasion. In collaboration with the marketing team, in-house and freelance designers, the website was relaunched as a central medium. It has since been gradually developed into a platform for brand management<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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More about simple ideas<\/a><\/div>\n<\/div>\n\n\n\n
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10 Reasons why Mangold is good for branding<\/strong><\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

Cornelius Mangold<\/h3>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n

Questions? Ideas? Contact me!<\/strong><\/p>\n\n\n\n

Call
+49 30 3940 4726<\/p>\n\n\n\n

Email
smile@corneliusmangold.com<\/a><\/p>\n\n\n\n

Connect on
LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Leading retailers rely on GK Software. Arrived in the world of global players, Germany’s hidden champion confidently positions itself with a new name and corporate design. Positioning. GK integrated cloud computing, AI and machine learning into its system solutions very early on and marketed them on its own full-service platform as well as on cloud … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":910,"template":"","class_list":["post-899","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/899\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/899\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media\/910"}],"wp:attachment":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media?parent=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}