{"id":405,"date":"2022-04-01T16:02:52","date_gmt":"2022-04-01T14:02:52","guid":{"rendered":"https:\/\/corneliusmangold.com\/projects\/corporate-design-und-naming-fuer-den-flughafen-berlin-brandenburg\/"},"modified":"2025-02-28T12:33:04","modified_gmt":"2025-02-28T11:33:04","slug":"corporate-design-naming-ber-airport","status":"publish","type":"project","link":"https:\/\/corneliusmangold.com\/en\/corporate-design-naming-ber-airport\/","title":{"rendered":"Corporate design and naming for BER Airport"},"content":{"rendered":"\n
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Source: Cornelius Mangold<\/figcaption><\/figure>\n\n\n\n
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Source: Cornelius Mangold<\/figcaption><\/figure>\n\n\n\n

A little more JFK <\/strong><\/p>\n\n\n\n

For the marketing of the airport, politically intended names aren’t the greatest. In reality, Berlin Brandenburg Willy Brandt Airport is the capital’s airport.<\/p>\n\n\n\n

Cornelius Mangold created a strong brand signature with the branding agency Realgestalt<\/a> that counterbalanced this word monstrosity.<\/p>\n\n\n\n

Today, people just say BER when they mean the airport.<\/p>\n\n\n\n

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Working with contradictions<\/strong>. According to the briefing, a unique logo was required featuring, for example, a plane or runway. Generic symbols are hard to balance with uniqueness. Mangold integrated key stakeholders at the start of the project to develop a better idea.<\/p>\n<\/div>\n\n\n\n

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Keeping the bigger picture in focus<\/strong>. In the end, a simple rectangle with the first three letters of the capital as the only logomark inside did not match the brief, but it did fit the brand positioning, the edginess of the destination – the abbreviation works perfectly for the airport identity.<\/p>\n<\/div>\n\n\n\n

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Successfully forging alliances<\/strong>. Since then, the capital city airport’s IATA code BER has taken on a life of its own as a name thanks to fabulous strategic cooperation between all those in charge of strategy, creation, and corporate communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Too high-brow?<\/a><\/div>\n<\/div>\n\n\n\n
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<\/span>
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10 Principles of Transformation<\/strong>.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

Cornelius Mangold<\/h3>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n

Questions? Ideas? Contact me!<\/strong><\/p>\n\n\n\n

Call
+49 30 3940 4726<\/p>\n\n\n\n

Email
smile@corneliusmangold.com<\/a><\/p>\n\n\n\n

Connect on
LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A little more JFK  For the marketing of the airport, politically intended names aren’t the greatest. In reality, Berlin Brandenburg Willy Brandt Airport is the capital’s airport. Cornelius Mangold created a strong brand signature with the branding agency Realgestalt that counterbalanced this word monstrosity. Today, people just say BER when they mean the airport. Working … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":718,"template":"","class_list":["post-405","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":6,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/405\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/projects\/405\/revisions\/990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media?parent=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}