{"id":387,"date":"2022-03-31T11:37:17","date_gmt":"2022-03-31T09:37:17","guid":{"rendered":"https:\/\/corneliusmangold.com\/startseite\/"},"modified":"2026-04-17T14:59:34","modified_gmt":"2026-04-17T12:59:34","slug":"startseite","status":"publish","type":"page","link":"https:\/\/corneliusmangold.com\/en\/","title":{"rendered":"Front Page"},"content":{"rendered":"\n
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Distinctive positioning. Clear messaging. Compelling products.<\/strong><\/h1>\n<\/div>\n\n\n\n
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Cornelius Mangold guides the transformation of owner-managed companies. His focus is on bridging the gaps between strategy and execution, as well as across departments.<\/p>\n\n\n\n

Starting with business objectives, he translates strategic decisions into a clear, actionable positioning\u2014across organization, communication, and sales\u2014with measurable results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Selected Projects<\/h3>\n\n\n\n
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\n Narrative branding, naming, brand design\n <\/h2>\n More about GK Software<\/a>\n <\/article>\n <\/div>\n
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\n Brand positioning and implementation\n <\/h2>\n More about mawa lighting<\/a>\n <\/article>\n <\/div>\n
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\n Corporate design and naming\n <\/h2>\n More about BER Airport<\/a>\n <\/article>\n <\/div>\n
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\n Corporate publishing and innovation communication\n <\/h2>\n More about Mercedes-Benz next<\/a>\n <\/article>\n <\/div>\n
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\n International brand campaign\n <\/h2>\n More about door handles and FSB<\/a>\n <\/article>\n <\/div>\n <\/div>\n
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\u201cDigital transformation rarely fails because of technology.\u201d<\/strong><\/p>\n\n\n\n

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Learn more about his approach<\/a><\/div>\n\n\n\n
Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Target Audiences<\/strong><\/h2>\n\n\n\n

Cornelius Mangold’s work primarily takes place within owner-managed industrial SMEs.<\/p>\n<\/div>\n\n\n\n

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Cornelius Mangold\u2019s work is primarily focused on owner-managed medium-sized industrial businesses \u2013 manufacturers of furniture, fittings, construction and interior design products, as well as suppliers of products that require explanation.<\/p>\n\n\n\n

What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.<\/p>\n\n\n\n

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Industries<\/h2>\n \n {{ button }}\n <\/button>\n <\/div>\n
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\n Architecture
\r\nInterior Design
\r\nFurnishings
\r\nLighting<\/span>\n \n AUTHENTICS \/ BERLINOVO \/ BRUNNER \/ CROSO \/ DMY \/ FL\u00d6TOTTO \/ FSB \/ HENN \/ JAHR GRUPPE \/ KLUDI \/ KRALL UND ROTH \/ MAGAZIN \/ MAWA LIGHTING \/ PREDIGER LICHTBERATER \/ SERIEN LIGHTING \/ SIEMENS REAL ESTATE \/ TISHMAN SPEYER GERMANY \/ VORWERK\n <\/p>\n <\/div>\n
\n Retail and e-commerce<\/span>\n \n MAGAZIN \/ MYTOYS \/ PREDIGER LICHTBERATER\n <\/p>\n <\/div>\n
\n Platforms, Software<\/span>\n \n BERGF\u00dcRST \/ EIGENSONNE \/ FLEETBOARD \/ GK SOFTWARE \/ KOLLEX \/ MERCEDES-BENZ GLOBAL SERVICES & PARTS \/ MYHAMMER \/ NEWWORK SOFTWARE \/ VVIINN\n <\/p>\n <\/div>\n
\n Finance and real estate<\/span>\n \n BERGF\u00dcRST \/ BERLINOVO \/ DEUTSCHE EIGENHEIM \/ GESOBAU \/ JAHR GRUPPE \/ SIEMENS REAL ESTATE \/ TISHMAN SPEYER GERMANY\n <\/p>\n <\/div>\n
\n Education and media<\/span>\n \n CORNELSEN \/ MERCEDES-BENZ NEXT\n <\/p>\n <\/div>\n
\n Mobility<\/span>\n \n BER BERLIN BRANDENBURG AIRPORT \/ BROSE \/ FLEETBOARD \/ DLR \/ MERCEDES-BENZ NEXT \/ MERCEDES-BENZ GROUP \/ PTV GROUP\n <\/p>\n <\/div>\n
\n Energy and environment<\/span>\n \n ALBA \/ ALBA GROUP \/ SOEX \/ EIGENSONNE\n <\/p>\n <\/div>\n
\n Manufacturing<\/span>\n \n BUSCH VACUUM SOLUTIONS \/ THYSSENKRUPP\n <\/p>\n <\/div>\n
\n Consulting<\/span>\n \n .CPC\n <\/p>\n <\/div>\n
\n Lifestyle<\/span>\n \n HUGO BOSS AG \/ NOMOS GLASH\u00dcTTE\n <\/p>\n <\/div>\n
\n Food<\/span>\n \n J\u00c4GERMEISTER \/ RAUSCH SCHOKOLADEN\n <\/p>\n <\/div>\n {{ button }}<\/button>\n <\/div>\n <\/div>\n<\/block-accordion>\n<\/div>\n\n\n\n
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Services<\/h2>\n \n {{ button }}\n <\/button>\n <\/div>\n
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\n Brand<\/span>\n \n Pitch Narratives \/ Stakeholder Insights \/ Brand Positioning \/ Brand Architecture \/ Branding Concepts\n <\/p>\n <\/div>\n
\n Design<\/span>\n \n Naming \/ Logo \/ CI Corporate Identity\n <\/p>\n <\/div>\n
\n Communication<\/span>\n \n CRM strategy \/ Brand Experience \/ Customer Experience \/ Corporate Communications \/ Content Marketing \/ Video Concepts \/ Video Production \/ Spatial Programming \/ Branded Pop-ups\r\n\n <\/p>\n <\/div>\n
\n Growth<\/span>\n \n Implementation \/ Upskilling \/ Journey Management \/ Transformation Management \/ Brand Management \/ Marketing Analytics\r\n\n <\/p>\n <\/div>\n {{ button }}<\/button>\n <\/div>\n <\/div>\n<\/block-accordion>\n\n\n\n
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Methodoly<\/strong><\/strong><\/h2>\n\n\n\n

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The collaboration begins with understanding \u2013 through targeted discussions with senior managers and relevant stakeholders within the company. This leads to a clear positioning that provides internal guidance and presents a consistent image externally. Cornelius Mangold guides this process \u2013 ensuring it is transparent to all departments \u2013 from strategic development right through to implementation.<\/p>\n\n\n\n

What these companies have in common is that their market presence often fails to reflect how strongly they are positioned within their sector.<\/p>\n\n\n\n

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\u201cMission statements from the past offer no answers to the challenges ahead.\u201d<\/strong><\/p>\n\n\n\n

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Learn more about successful transformation<\/a><\/div>\n\n\n\n
Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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References<\/h2>\n<\/div>\n\n\n\n
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Cornelius Mangold works with teams that he often assembles from company employees and freelancers. As a co-founder and co-owner, he was responsible for the core areas of strategy, concept, and copywriting at the agency Realgestalt until 2019.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Multiple awards<\/h2>\n<\/div>\n\n\n\n
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BCM Best of Content Marketing
German Design Award
German Design Award Retail Architecture
German Design Award Brand Identity
Red dot communication design award
iF communication design award
Design Award of the Federal Republic of Germany
Red dot design award
GWA professional award
ADC competition
Joseph Binder Award
I.D. annual design review winner
Peter Joseph Lenn\u00e9 Award<\/p>\n<\/div>\n<\/div>\n\n\n\n

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10 Principles of Transformation<\/strong>.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

Cornelius Mangold<\/h3>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n
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Source: Wolf Silveri<\/figcaption><\/figure>\n\n\n\n

Questions? Ideas? Contact me!<\/strong><\/p>\n\n\n\n

Call
+49 30 3940 4726<\/p>\n\n\n\n

Email
smile@corneliusmangold.com<\/a><\/p>\n\n\n\n

Connect on
LinkedIn<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Distinctive positioning. Clear messaging. Compelling products. Cornelius Mangold guides the transformation of owner-managed companies. His focus is on bridging the gaps between strategy and execution, as well as across departments. Starting with business objectives, he translates strategic decisions into a clear, actionable positioning\u2014across organization, communication, and sales\u2014with measurable results. Selected Projects Target Audiences Cornelius Mangold’s … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":794,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-387","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/pages\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":39,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/pages\/387\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/pages\/387\/revisions\/1105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/corneliusmangold.com\/en\/wp-json\/wp\/v2\/media?parent=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}